Data source · First Page Sage, LLC

Average Customer Acquisition Cost (CAC) by Industry: B2B Edition

Open public HTML report, published and updated January 26, 2026, containing a currently rendered 27-row B2B industry table with organic, inorganic, combined-average CAC and notes, plus a 22-row SaaS-industry CAC table. …

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What it answers ↓

1Questions answered

4Fields delivered

Questions this answers

1 · best fit first

QuestionStrong fit

Customer acquisition cost benchmarks

The standing public report directly publishes organic, inorganic, and 75%-organic/25%-inorganic combined CAC by B2B industry, including an exact Commercial Insurance row, plus a SaaS table with an exact Insurance row. It defines CAC as total marketing and sales spend divided by new customers, identifies channel scope, and pins the cohort to January 2022–August 2025. Cohort geography, currency code, per-industry sample size, and product-level segmentation are not disclosed, so the edge is Strong rather than Primary.

Fields it delivers

4 fields

Blended customer acquisition cost Customer acquisition cost Organic customer acquisition cost Paid customer acquisition cost

CoverageUnknown

The report page presents industry benchmarks but does not define the geographic population represented; the provider location and client examples were not used to infer coverage.

Access & termsFree

First Page Sage publishes the benchmark article directly on its public website without a subscription, checkout, or paywall. A business reader can use the standing web route at no monetary cost.

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