Customer acquisition cost benchmarks

The standing public report directly publishes organic, inorganic, and 75%-organic/25%-inorganic combined CAC by B2B industry, including an exact Commercial Insurance row, plus a SaaS table with an exact Insurance row. It defines CAC as total marketing and sales spend divided by new customers, identifies channel scope, and pins the cohort to January 2022–August 2025. Cohort geography, currency code, per-industry sample size, and product-level segmentation are not disclosed, so the edge is Strong rather than Primary.

The standing public 30-industry table directly emits a Commercial Insurance acquisition-cost benchmark from rolling three-year industry averages over client data compiled during 2019–2024. It does not disclose the CAC numerator/denominator methodology, currency code, exact geography, attribution method, price basis, or per-industry sample size, so it is useful corroborating evidence rather than a fully pinned primary benchmark.