Data field · Geographic area · Organisation

Paid customer acquisition cost

Customer acquisition cost attributable to paid channels under the source’s channel definition.

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Sources that carry it

1 source

First Page Sage, LLC

Average Customer Acquisition Cost (CAC) by Industry: B2B Edition

Open public HTML report, published and updated January 26, 2026, containing a currently rendered 27-row B2B industry table with organic, inorganic, combined-average CAC and notes, plus a 22-row SaaS-industry CAC table. It defines CAC as total marketing and sales spend divided by total new customers; the benchmark cohort is anonymized client analytics from January 2022 through August 2025. Organic is primarily SEO and organic social; inorganic is primarily PPC/SEM and paid social; combined CAC is weighted 75% organic and 25% inorganic. The prose says 29 B2B industries although the live table contains 27, a discrepancy that must remain explicit.

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