Data field · Geographic area · Organisation

Lifetime value to acquisition cost ratio

Customer lifetime value divided by customer acquisition cost, with numerator basis, denominator basis, scale, direction, observation window, and edition retained.

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Sources that carry it

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First Page Sage, LLC

LTV to CAC Ratio Benchmarks by Industry

Open public HTML benchmark report published April 17, 2025 and updated June 18, 2025. The live table contains 30 industry rows with lifetime-value benchmark, acquisition-cost benchmark, and LTV:CAC ratio. Analysts describe calculating industry average LTV and CAC over rolling three-year periods from client data compiled during 2019–2024; 68% of observations came from organic channels, 74% from B2B firms, and the cohort skews midsized and larger. The prose says 29 industries while the live table contains 30. LTV is described as customer lifetime revenue, but currency code, nominal/real basis, inflation, discounting, valuation date, and customer-lifespan assumptions are not disclosed; these limitations prevent treating the output as integration-grade or fully pinned.

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Questions it helps answer

Customer acquisition cost benchmarks Customer lifetime value benchmarks

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